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Planning Your Web Site
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By filling out this questionnaire, you can start laying a sound foundation for your web site right now. It will help you define your goals for the site, which you should do regardless of who ultimately builds and launches your site.

If you want to see how we can help you build your web site, just send us your completed questionnaire. Please don't feel like you need to answer every question before you send it in! You can start by answering the ones you are most clear about, and we can work on the other questions together.

General Information
Name:*
Company:
Address:
City:
State:
Zip:
Phone:*
Alt. Phone:
Fax:
E-mail:
Current Web Site, if Any:

Goals
What is the mission or purpose of your business or organization?
Do you have a tag line? If so, what is it?
What is the purpose of your web site? What do you intend to accomplish with it?
Do you want people to: (check all that apply)
Learn more about your business or organization?
Hire you to perform a service?
Buy products from you?
Join your organization?
Communicate with you?
Become part of an online community?
Other:

Target Audience/Community
Who is your target audience or community? (Age, gender, interests, locality)
Who is your competition?
When people visit your site, what do they want? (check all that apply)
Information about a topic
Information about your products, services or organization
To be entertained
To comparison shop or to buy a product
To connect with others of similar interests
Other:

Image & Style
The visual metaphors, graphic design and color scheme of your web site will communicate volumes to the visitor about you and your business.
What IMAGE do you want to project? (check all that apply)
Traditional Contemporary Conservative Cutting Edge
Formal Casual Serious Friendly
Corporate Personal Expensive Affordable
What STYLE do you want to communicate? (check all that apply)
Serene Spiritual Powerful Professional
Hip Classic Elegant Funky
Ethnic Natural/Organic High tech Frivolous
Fun Flashy Muted Soft
Playful Down to Earth Mellow Comforting, caring
Romantic Sensual Authoritative Delicate
Energetic Historical Festive Fanciful
Other:
Do have any existing graphic or promotional materials?
Yes No
Do you have a logo?
Yes No
Do you have photos that you wish to use on the web site?
Yes No

Content
Do you have an outline of the content for your site?
Yes No
Is the content written?
Yes No It’s in process
Do you need help in developing, writing and/or editing the content for your web site?
Yes No
If your site outline is done, how many sections do you have, and about how many pages in each section? (One web page equals approximately one 8 1/2 by 11 sheet of paper with double spaced type.)
Sections Pages per Section
If your site outline is done, what is it?
If you are selling products, how many will be on your site?
What keywords would someone type into a search engine to find you?

Functionality
What special functions will you need for your web site? (check all that apply)
Mailing list (announcement only) used to send out announcements or email newsletters
Message board or forum
Contact, subscription, survey or feedback forms
Shopping cart Merchant account
Password protection for certain pages
Site search engine E-cards
Music clips Video clips
Other:

Promotion
Do you have a marketing/promotion plan for your web site?
(We can help you develop one, or give you a lot of ideas on doing it yourself.)
Yes No It’s in process Would like our help
Do you have plans for updating the content of your site or for an email newsletter? (Regularly updating the content of your site gives visitors a reason to return.)
Yes No

Timeline / Domain Name & Hosting / Maintenance & Updating
When would you like your web site to be launched?
Have you registered a domain name?
Yes No
If you have registered a domain name, what is it?
If not, what domain name are you interested in?
Do you plan to maintain and update your own site?
Yes No Maybe
Would you like us to do that for you?
Yes No Maybe

Other Web Sites
Please list a few web sites that appeal to the same target audience or community, or that communicate an image or style that is similar to what you want.
Please list some of your competitor's web sites, if you know of any. Let us know what you like and don't like about some of these sites.

Related Print Marketing Materials
While we build your web site, we can efficiently provide your peripheral printed promotions. Please check any that you may be interested in.
Business Cards
Flyers
Brochures
Pocket Folders
Postcards
Other:

Questions or Comments
Please enter any questions or comments you have for us so we can better serve you.
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